Top 3 Signs The Problem Is Not Your Marketing

Let’s play, blame the marketing team! The top 3 signs the problem is not your marketing

If you’re feeling frustrated in your business or are not seeing the results your company wants, it’s easy to blame marketing. I’m sure anyone who’s been on a marketing team will smile at this, knowing all too well, it can be the easiest scapegoat. Sometimes, it is the marketing. That is certainly a thing – but here are 3 signs that it’s not what’s wrong:

Number 1: A lack of clarity on how you measure success. When we sit down with clients, we ask this important question: “How will you know when your ads are effective?” Everyone needs to know how you are measuring the wins. Is it sales? Engagement? Attendance? Pick your outcome, determine your measurement, and start there.

Number 2: SOS – In business, we’ll call this Shiny Object Syndrome. It’s easy to want to try something new. Sometimes you should. However, are you trying so many new things that you’re getting whiplash? Have you given it a chance? Have you measured it? Make a plan with the experts and follow the steps, so you don’t get distracted and end up getting nowhere.

Number 3: Before you blame the marketing, make sure you’ve made decisions. A sure way to spin your wheels is to avoid making decisions. No matter what outcome you’re after, there are decisions that have to be made. We know you’re busy. We get it. But when we look at failed plans that our clients have tried in the past, oftentimes, we discover that key decisions were never made, so the marketing team had to go forward in a more generic way, instead of making noticeable moves that get you results.

If you’d like to work with our strategists, we’d love to help you get clarity, focus, and make amazing decisions that get you results. We can’t wait to put our team to work for you.

Sarah Stokes and Chris Herzog, who are both former WEAU television news anchors, started STOKES|HERZOG, an advertising and public relations agency in 2014. The agency assists both local and global clients with all of their corporate business consulting, advertising, public relations, and marketing needs including video production, website management, graphic design, social media management, and overall marketing.