Three Critical Pieces For Your Brand

How are the best brands born, and how do they grow? There are three critical pieces that those brands follow to become the best: consumers know you, like you, and trust you, then they will buy from you. 

First, people have to know who you are. This will happen through marketing and advertising. You must get your brand out there, and you can’t rely solely on word of mouth anymore. 

Once they know you, they must like you. People do business with people they like and resonate with. Make your most likeable person the face of the brand for commercials and advertising. 

When then they like you, you can start to generate trust. Build trust with consistency. If you do what you say you are going to do and deliver a great product, people will trust your brand. 

Finally, if they know you, like you, and trust you, they will buy from you! 

Sarah Stokes and Chris Herzog, who are both former WEAU television news anchors, started STOKES|HERZOG, an advertising and public relations agency in 2014. The agency assists both local and global clients with all of their corporate business consulting, advertising, public relations, and marketing needs including video production, website management, graphic design, social media management and overall marketing and advertising strategy.