Knowing Your Target Customer

Think about your idea customer, what are the characteristics you love about them? How can you use those characteristics to direct marketing and advertising efforts to people like them? Sarah Stokes explains in this video!

Former news anchors Sarah Stokes and Chris Herzog started the STOKES|HERZOG family of companies back in 2014. The two own the marketing and consulting agency, STOKES|HERZOG Realty which is a Wisconsin based commercial real estate brokerage, and The Juicy Good Life, an online success training company designed for women.